Are you a startup or small business owner? The Come Up is an annual beauty competition which recognises and rewards a burgeoning beauty business with a cash prize of £2,000. Whether you're a startup with a revolutionary idea or an established business looking to expand, this competition provides a platform for showcasing your unique offerings and attracting investment.

‍How does it work?

‍Entrants will get to attend The Gloss Summit on Saturday 23rd March 2024 in London. Entrants are expected to submit their business plans and pitches, detailing their products or services, target market, financial projections, and growth strategies. A panel of esteemed judges, comprising industry experts, investors, and successful entrepreneurs, will evaluate the submissions based on criteria such as innovation, market potential, scalability, and social impact.

‍Who can participate?

‍The Come Up is open to small and startup beauty businesses.

^{Terms and Conditions
‍The competition is open to registered beauty businesses operating anywhere in the world. Entrants must be at least 18 years of age and authorized representatives of the participating beauty businesses. To enter the competition, businesses must complete the official entry form available here. Entries must be submitted 20th March 2024. Entries will be evaluated based on various criteria, including but not limited to creativity, innovation, market potential, product quality, customer satisfaction, and business sustainability. The prizes for the competition will be specified on the competition website or promotional materials. Prizes are non-transferable and may not be exchanged for cash or alternative rewards unless explicitly stated.}