Creative Director, Ana-Maria Turcanu has travelled the world working as a professional make-up artist. Her skills at transformative make-up artistry have gained her international recognition in the demanding world of fashion, film and music. Passionate about enhancing and defining natural features; Ana is committed to helping people master their own skills of application through her workshops, one-to-one courses and online tutorials. “I want people to feel the confidence to explore their own creativity, learn the skills to find their unique style.” Ana understands the power of great products and application knowledge as part of empowerment, attitude and self-care. Make-up plays a part in daily conversations with our reflection. Feeling good about how you see yourself, is not something to feel ashamed of – Ana is committed to helping people change that mindset. “Make-up is not a mask. For many of us, that daily ritual is self-care, it can be a tool to give us strength, confidence and identity. Let’s stop talking as if it means nothing.” Throughout her career, Ana has remained frustrated with the compromises in product performance and effect. Her partnership with Andra and the launch of Qudos, is the chance to create the solution she sought as a professional makeup artist and as a customer. The result is years of experience partnered with the latest ingredient innovation to deliver quality, performance, nourishment with effortless style. “In my experience, there is nothing that compares to the being a part of the empowerment of make-up. Watching someone see themselves in a new light, grow in confidence and self-expression. It is a privilege.”